How we research, source and review content

The same standard applies to every piece of content this site produces — a customer's backlink placement or a guide on our own blog.

Last updated July 22, 2026Reviewed by HYPERLINKS SEO Editorial TeamEditorial standards

This page exists because "we fact-check our content" is a claim that means nothing without specifics. Below is exactly what that means in practice — the research workflow, how sources are verified, when and why something gets cited, how often content gets updated, how facts are checked, where AI is and isn't involved, and who reviews a piece before it goes live.

This policy applies to two kinds of content: the articles published on our blog, and the original articles the platform creates for customer backlink placements on publisher websites. Both go through the same standard — the second is simply reviewed on a publisher's behalf as well as our own.

The policy

Seven commitments, applied to every article

Research workflow

Every article or placement starts from a real question: what does someone searching this topic actually need to know, and what does the available evidence say. Keyword and competitive research (the same research stage used in the product itself) grounds the angle before a draft begins.

Source verification

Citations link to the primary source — the original study, the vendor's own documentation, the original blog post — not to a secondhand summary of it. If we can't find or verify a primary source for a claim, the claim is either dropped or clearly framed as our own reasoning, not presented as external fact.

Citation policy

A source is cited when a claim is a statistic, a specific study finding, or a fact a reader might want to verify — never decoratively. We don't repeat the same citation inside one section without reason, and we don't cite low-authority blogs or unverified aggregator posts.

Update policy

Content doesn't sit untouched indefinitely. Pages and articles are revisited when a cited statistic is superseded, a product detail changes, or an error is reported — and the Last updated date on the page reflects the most recent substantive edit, not a cosmetic touch-up.

Fact-checking

Before publication, factual claims are checked against their source rather than taken from memory or a prior draft. Product claims are checked against what the platform actually does today, not what's planned or aspirational.

AI usage policy

AI is used for research synthesis and first drafts — the same way it's used inside the product itself for customer content. AI does not decide whether a placement is relevant, does not get final sign-off on published content, and does not invent statistics, sources, or product capabilities that don't exist.

Manual review process

Every piece of content is a candidate for review before it publishes, not a final product the moment a draft is done. Review checks three things: does the content serve the reader accurately, is every factual claim sourced or clearly marked as our own view, and does it meet the same standard we'd expect from a site we're asking a publisher to trust.

What this policy does not claim

We don't claim every article on this site is written by a human from a blank page — a meaningful share of first drafts are AI-assisted, and we say so above rather than obscuring it. We don't claim zero errors — content produced at any volume by any process will occasionally need a correction, and when that happens we fix it in place and update the page's Last updated date rather than quietly patching it. What we do commit to is the process: research before writing, verifiable sources for factual claims, and a review step before publication, applied consistently rather than selectively.

FAQ

Editorial policy questions

Does an AI-assisted article count as original content?

Yes, when it goes through the same process described here: real research, a specific angle grounded in that research, and a review pass before publication. In practice, the test we apply isn't who or what typed the first draft — it's whether the finished piece required and received editorial judgment before it went live.

How do you decide what to cite?

A claim gets a citation when it's a statistic, a specific study finding, or a fact a reader might reasonably want to verify. In practice, we don't cite decoratively — a source is attached because a claim would otherwise be unsupported, not to pad a page with links.

How often is published content updated?

There's no fixed calendar; content is revisited when something material changes — a cited statistic is superseded, a product detail becomes outdated, or an error is found. In practice, every page and article shows a Last updated date so you can judge freshness yourself instead of taking our word for it.

What happens when an error is found?

It gets corrected directly in the published page, not quietly patched. In practice, a correction that changes the substance of a claim also updates that page's Last updated date, so the change is visible rather than invisible.

Keep exploring

See the policy in practice

Every placement the platform creates for a customer follows the same research-first, sourced, reviewed standard.

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